Promote your YouTube Videos with gravix.xyz
- We help reach more people.
- Get more feedback
- More Sales
5 BENEFITS OF YOUTUBE SMALL BUSINESS ADVERTISING
How long are you watching videos when you go on YouTube? What would you say if you had to make a guess?
You may be surprised to learn that on YouTube the average user spends 40 minutes per session.
The user will be exposed to multiple YouTube advertisements within this time span of 40 minutes— which is where your small business should be. For their news and television programming, more and more people turn to the Internet. Rather than running a commercial on more traditional advertising channels (radio, television, or print), running an ad on YouTube allows you to connect with potential customers through a more targeted approach.
YouTube Advertising Benefits Do you consider
TARGETING There are many options for you to choose from with YouTube ads. These include: YouTube video content topic Demographics –age and gender keywords–specific keywords relevant to ad placements–specific YouTube pages relevant to ad categories–user interest You can also exclude categories, keywords and content to avoid association with videos you don’t want.
TIME Users of YouTube tend to spend more time on the platform compared to other social media channels. This is great for small business looking to focus more attention on their advertisements. Specifically on mobile, YouTube reports more than 40 minutes of average session time.
COST Wondering how much it will cost you to run a YouTube ad? You pay for each video view with YouTube advertising. So how much does YouTube advertisement cost? Depending on your video quality, targeting, and overall goal, a typical video ad runs between $ 0.10 and $ 0.30 per view.
Have you ever seen the button that says “Skip Ad” when watching a YouTube video? If so, you may be worried that you’ll pay for a view when the user hasn’t actually seen your whole ad. But that’s not the case — YouTube for the first five seconds does not charge an advertiser. Viewers can watch an ad or the placement is free of charge.
MEASURABLE YouTube advertising is more measurable than TV advertising. How? By using clicks, you can track the success of the video digitally and ask representatives of your customer service to ask where the consumer heard about your product or service. YouTube allows you to see when someone dropped off watching your video and when people watched the video through YouTube’s Analytics more frequently.
TARGETING Yes, for YouTube advertising, this is both a pro and a con. While for your ad you’re after narrowing down the audience, getting perfect can still be a bit hard. Why? YouTube users choose their own video categories.
CONTEXT This is in conjunction with the above disadvantage. A downside with YouTube advertising is that you won’t be able to select your ad’s videos before you play. While you can use targeting to some extent, there is no way to ensure that your ad is playing something related to your brand, or next to a video of a baby blowing bubbles out of his nose that has no contextual connection to your brand.